Creative micro-network Iris Worldwide has unveiled a “bold” rebrand aimed at repositioning the agency at the “forefront of marketing”.

The new rebrand includes a new visual identity, a streamlined strategic offering and a Latin tagline, ‘Participa Aut Peri’ (Participate or Perish).

At the centre of the refresh is a redesigned logo showcasing a figure blowing a horn, riding a charging boar.

According to Iris, the rebrand echoes what it stands for: “original ideas, creative courage, and a refusal to play it safe”.

“In a market where brands are buying their marketing like they buy broadband – cheap, functional, and forgettable – we’re standing up for creativity,” said Ian Millner, founder and chairman of Iris.

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“We believe the agencies that thrive will be the ones that give clients something they can’t get anywhere else: original ideas, creative courage, and the power to participate visibly and vibrantly in people’s lives.”

This move follows several changes in its leadership team, including the appointment of Zoe Eagle as UK CEO and Menno Kluin as global CCO.

“Clients aren’t coming to us for what they can get from their in-house teams or corporate networks,” added Kluin.

“They’re looking for something that’s impossible for them to do themselves – and that’s where we come in.

It will roll out across Iris’s offices globally.