Music station Capital has teamed up with Disney’s Lilo & Stitch to bring some mayhem and mischief to listeners ahead of the release of the live-action movie.
Beloved Disney character Stitch will be taking over the station by disrupting competitions, doubling prizes and hosting surprise giveaways.
Listeners could be in with a chance of winning a brand new car that has been hidden somewhere in the UK. To enter the prize draw, find the car using the clues given on air or a livestream on Global Player.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
Charlotte Tudor, vice president of marketing of Disney and animation, said, “Amplifying Stitch’s status as a cultural icon, our collaboration with Global is all about embracing his lovable mischief and having fun with millions of fans to celebrate as Stitch lands in cinemas nationwide.
He will also be crashing Capital Breakfast with Jordan North, Chris Stark and Siân Welby.
The marketing also sees Stitch appear on Capital’s out-of-home advertising nationwide.
Katie Bowden, managing director for Audio at Global added: “With the new live-action Lilo & Stitch film set to delight audiences this summer, this inventive partnership brings the spirit of Stitch’s mischievous character to life in an entirely new way, creating unforgettable moments that blur the lines between content and experience.
“It’s a bold and joyful campaign that perfectly captures the playfulness of Stitch with the creative opportunities for disruption offered by audio and outdoor.”
