Carlsberg-Britvic owned beverage brand London Essence has unveiled a new campaign, encouraging consumers to make use of the longer, lighter evenings.

At the centre of the work are the brand’s sensory pop-up experiences, ‘Sundown Spots’, in London and Manchester. These experiences aim to showcase the best of the British summer by offering guests a complimentary pink grapefruit crafted soda.

Visitors to the experience will receive a map inviting them to visit local partner bars where they can try summer cocktails including a paloma or a non-alcoholic No-Loma.

Each pop-up will be open from 3 pm to 9 pm for two days in each city.

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The campaign, devised by creative agency HeyHuman, will be supported with influencer collaborations and paid social. London Essence has also partnered with local bars to release a pink grapefruit cocktail.

Ounal Bailey, co-founder of London Essence, said, “The launch of our Sundown Spots campaign is all about encouraging people to come together, create memories and make the most of the longer, lighter evenings.

“We want to inspire drinkers with beautifully crafted experiences, whether it’s a cocktail, a long mixed drink, or a grown-up soft option. For us, sundown starts with London Essence’s Pink Grapefruit – bright, bold and made for summer.”

Media buying was managed by T&Pm.