The D&AD Awards has revealed its final 2025 shortlist after four days of judging from 330 international judges; across 44 categories, a total of 11,689 entries made up of over 30,000 individual pieces of work were picked apart.
The shortlist for the 63rd annual D&AD Awards includes works from across the following disciplines: Design, Advertising, Craft, Engagement and Experience, Health, Luxury, Entertainment and Impact.
This year saw entries from 86 countries, the highest number on record in the history of the awards, with the majority (31%) coming from the US and Canada, 25% from Europe and 10% from East Asia.
Reflecting on the volume of submissions received this year, D&AD President for 2025 Kwame Taylor-Hayford commented: “The 2025 Awards saw our broadest participation yet, with submissions from 86 countries around the world.
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“It’s also been our strongest year ever in terms of company participation—an encouraging sign that groundbreaking creativity and a deep commitment to craft continue to thrive across the globe.”
The D&AD will reveal this year’s Pencil winners, closing the Festival at the Queen Elizabeth Hall, Southbank Centre with the D&AD Awards Ceremony from 6pm on 22 May. All shortlisted entries can be found here.
On this year’s judges, D&AD CEO Dara Lynch said: “Our real superpower rests with our judges and community, who ensure the Pencil retains its place in history as the one to win; driving the industry forward and setting new standards for creative excellence in an industry that’s going through transformation.”
