Social Media agency Born Social has promoted Kate Higham to the newly created role of UK joint managing director.
She has been promoted from head of operations and will be responsible for the strategic commercial, operational and cultural leadership of the agency.
Higham will work closely with the CEO Ben Tyson and other members of the leadership team, including chief operating officer Charlotte Hamill, chief client officer Abbey Mills and chief creative officer Paddy Smith.
She joined the agency as senior operations manager in 2019 and was promoted to head of operations the following year. Prior to joining Born Social, Higham worked for post-production firm Splice.
She said: “I’m incredibly proud to step into this new role at such an exciting time for Born Social. Over the past six years, I’ve loved being part of the agency’s growth – evolving our culture as we’ve scaled, and seeing firsthand the quality and ambition of the leadership team.
“Now I’m part of that, my focus will be on ensuring we continue to build a strong, vision-led and values-driven business that delivers commercially, champions sustainability and sets the standard for what an agency should be. I’m so looking forward to working with the team to shape the next chapter at Born.”
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As part of her new role, Higham will lead a team of UK department heads. The leadership team will be responsible for overseeing the agency’s international client base, with a strong focus on the US market.
According to the agency, a second joint managing director will be appointed later this year.
This move follows the expansion of Hamill’s role to become chief operating officer EMEA at Born Social’s parent company, Croud.
Ben Tyson, CEO, Born Social, said: “Higham has been instrumental in shaping Born Social into the agency it is today. Her impact over the past six years has been transformational, from scaling the business to championing our B Corp journey and leading the charge on wellbeing and progressive policy.
“She has an unwavering commitment to our people, our values and our ambition. As we enter an exciting new chapter of growth, with our leadership team taking on an expanded global remit, Higham brings the perfect blend of operational excellence, commercial rigour and cultural leadership to help steer Born Social into the future.”
Image: From left to right: CEO Ben Tyson, Executive Finance Director Dan Jarrett, Chief Client Officer Abbey Mills, Chief Strategy Officer Callum McCahon, COO Charlotte Hamill, UK Joint Managing Director Kate Higham and Chief Creative Officer Paddy Smith
