Magic Radio has launched a new campaign starring Gok Wan and his fellow Breakfast Show co-host Harriet Scott.

The campaign also features presenters Nicki Chapman, Mel Giedroyc and Gaby Roslin.

Titled ‘Its Glowtime’, the marketing drive will run during shows such as Britain’s Got Talent, Good Morning Britain and Coronation Street.

It uses Boy Meets Girl’s ‘Waiting for a Star to Fall’, Take ‘That’s Relight my Fire’ and ‘Unwritten’ by Natasha Bedingfield to highlight the station’s commitment to playing the “best variety from the 80s to now”.

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It will run throughout the summer and features out-of-home, digital and print activity.

Anne Marie-Lavan, chief marketing officer for Bauer Media Audio UK said: ‘This new campaign for Magic Radio celebrates and showcases those key values that we know listeners to the station love – authenticity, inclusivity and, of course, great music.”

“The brand started the year with a number of brilliant, ambitious, signings, with Gok Wan joining Harriet Scott on Magic Radio Breakfast, Nicki Chapman on Mellow Magic and Gaby Roslin and Mel Giedroyc bringing glow time to all our weekends. Our latest campaign marks a significant step forward in how we engage the Magic Radio audience with a fresh approach we believe will resonate deeply,” she added.