Meat-free food brand Quorn is bringing its popular puppets back to TV screens for a “summer snacking extravaganza” launched in partnership with the latest Mission Impossible film.
Backed by a multi-million-pound investment, ‘Mission Snack Swap’ was launched this week with a stunt that saw a lookalike of Hollywood star Tom Cruise “spotted” on a snacking mission of his own, ahead of the Mission Impossible: The Final Reckoning premiere.
“We’ve had so much fun with our puppets over the last few years, and they have become stars of the small screen. This year, we were excited to hear that our ‘Mission Snack Swap’ was launching back onto TV screens the same week as the latest Mission Impossible film hits the big screen,” Lucy Grogut, head of brands at Quorn Foods said.
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“Chilled Meat Free snacks are the No.1 sector attracting shoppers to category, and Quorn is leading the way as the fastest growing brand in chilled meat free in the latest 12 weeks. Last year, our “So Tasty’’ snacking campaign, the biggest of its kind for chilled meat free, brought over 400k new shoppers into the category.
Developed in partnership with creative agency Adam&EveDDB, the ad will run across TV, video-on-demand, online video and social media, supported by influencer and in-store activity.
