Following the acquisition of Clear Channel Europe-North by Bauer Media last month, the newly renamed firm, Bauer Media Outdoor, has unveiled its new visual identity.
The rebrand will happen gradually over the next few months. Currently, it can be seen across the brand’s social media and email activities.
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The company said: “As we continue our transition, you’ll see our old and new brands side by side, so please bear with us. Rest assured, as Bauer Media Outdoor, we will always be an effective Platform for Brands and a powerful Platform for Good.”
The acquisition will give advertisers access to 350 million customer touchpoints across 16 European markets.
Bauer Media stated the merger was a key part of its strategy and would “strengthen its core media-related businesses and unlock new digital opportunities”.
