Media agency JAA has unveiled a new media buying-only service.

The new offering, called Slingshot, took inspiration from the story of David vs Goliath.

According to JAA, its new product will get the job done “quickly and expertly”.

The new service will be spearheaded by Olivia Collins and Max Noss. Collins will manage out-of-home, digital, press and experiential media, whilst Noss will handle AV buying.

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JAA has been offering a media buying-only service for decades as a white label for marcomms agencies.

It has recently partnered with Sublime Products and brought press for the British and Irish Lions membership programme.

“We’ve been providing white-label media buying services for other agencies and start-ups for over 40 years.” said Richard Temple, CEO at JAA.

“I’m really pleased that Max and Olivia have agreed to lead this product offering as they are very fast media activists and bring decades of expertise to the table.”