Fintech firm Revolut Business has unveiled a new campaign putting business growth “front and centre”.
Titled ‘Turning Points’, the marketing drive aims to reframe Revolut Business as a “support engine” for companies wanting to launch and grow in new markets.
Developed by Anomaly, the campaign will roll out across the UK, France, Italy, the Netherlands, Romania and Spain.
Toby Allen, chief creative officer of Anomaly London, said: “Building on our epic ‘Money Possibilities’ brand work for Revolut, it’s great to be getting our ‘turning point’ idea out for Revolut Business. Like the businesses it serves, it’s an idea that can grow and grow.”
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According to the company, the adverts are aimed at founders and business leaders and comes as Revolut Business accounts for an estimated 15% of the firm’s total revenue.
James Gibson, general manager of Revolut Business said: “Our Turning Points campaign speaks to customers who are fed up with the status quo of business banking and want a product that evolves with and fulfils their needs.”
“This campaign highlights Revolut Business’s ambition to be the primary choice and natural partner for UK & European businesses as they grow and expand in 2025 and beyond,” he added.
The campaign will launch across TV, digital, social media and out-of-home.
