Black Sheep Coffee has unveiled its latest campaign aimed at changing the perception that matcha is just for girls.
The campaign, ‘Matcha 2.0 (Not just for the Girlies) teases the coffee shop’s new flavour.
It has launched a short-form video showcasing two bikers tossing a peach in the air with on-screen text reading: “New flavour pending… can you guess what it is?”.
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A secondary video was published soon after, revealing the flavour to be peaches and cream.
The clip gained over 110,000 views on Instagram and TikTok. It was also launched across LinkedIn.
