Holiday firm Centre Parcs has selected Neverland as its lead brand strategy and creative agency, following a three-way pitch led by Ingenuity+.

The company has six villages in the UK and Ireland, with a seventh proposed village opening in Scotland, subject to planning consent.

Sara Holt, chief marketing officer at Center Parcs said: “Center Parcs is an incredible business with deep guest loyalty, unrivalled occupancy and an amazing story to tell. It needs a special partner.”

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Neverland will assume the position with immediate effect and has been tasked with creating a new brand strategy and campaign to achieve further growth.

“From the moment we met Sara and the team, we felt the energy and potential behind this special opportunity to evolve one of the UK and Ireland’s most iconic brands,” said Josh Harris, CEO of Neverland.

“We’re grateful for the trust, time, and care Center Parcs put into an amazing pitch process. We’re absolutely buzzing to get started.”