Snack brand Peperami has launched a new TV and digital campaign to promote its new Chicken Tikka Skewers.
Created by Fearless Union, the latest ads feature ‘The Animal’, reimagined in “glorious stop-motion”.
The film opens in a beige, cardboard kitchen where a man chews his way through some lifeless chicken snacks. ‘The Animal’ crashes through the cardboard “on a mission to destroy bland”, said a statement from the firm.
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Laura De Groot Trivulzio, marketing director EMEA at Peperami, said: “This isn’t just a launch, it’s a declaration.”
“We’re entering the chicken game with the same boldness that has defined Peperami from day one. This campaign let us prove it, with flavour, flair and a whole lot of fun.”
The work forms the next chapter in the launch of Peperami’s new chicken range, following a stunt in Bromley, London, where the public helped to tear into a giant, unbranded cardboard box to discover the new product inside.
The campaign rolls out across TV, social and digital channels from today (8 May).
Mark Campion, creative director at Fearless Union, said: “We wanted to rip the lid off boring category conventions and bring Peperami’s spirit to life with a vengeance.”
“By taking Animal back to his stop-motion roots and letting him loose on a world of cardboard, we created a taste-world metaphor,” he added.
