Financial services company JP Morgan Chase has unveiled a new campaign aimed at driving economic growth.
Devised by M+C Saatchi Group UK, in collaboration with M+C Saatchi SS+K in the US, the marketing drive highlights the idea that investing in people is “good business” sense.
The creative, aimed at local community and business leaders, features people from across the UK, portraying their dreams and ambitions.
According to JP Morgan Chase, “dreams have no prejudice”.
“Helping people gain the skills they need to succeed is one of the most powerful ways we can contribute to long-term economic growth,” said Jeff Pilarcik, chief marketing officer for Firmwide Impact Marketing at JPMorganChase
“This campaign reflects our belief that continued investment in people benefits not only communities, but the wider economy too.”
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
The ad will run across video-on-demand, social media, press and digital channels.
The marketing drive will be supported by an employer brand campaign, highlighting the company’s culture and how the firm empowers its employees to unlock their potential.
Dentsu handled media planning and buying.
Guy Bradbury, creative partner at M+C Saatchi Group UK, said: “We wanted to show the support and commitment the brand brings across the length and breadth of the UK, holding a mirror up to incredible everyday people who can change the world for the better.”
