Branding and packaging design agency Into the Light has appointed two new staff.
Louise Kennedy (above left) is the firm’s head of strategy and Susie Catchpowle (right) is a designer.
Kennedy joined the agency from BGN, where she held the role of head of strategy. She has also held positions at Brandon Consultants, Kellanova and Kerry Foods.
“The role at Into the Light has come at a perfect time for me,” she said.
“Their predominantly consumer-goods client base is a great match for my skills and experience, and I can’t wait to help deliver some brilliant work and help grow this exciting new business.”
Prior to joining Into the Light, Catchpowle worked at Coley Porter Bell, Biles Hendry and Butterfly Canon.
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Simon Ellis (centre), managing director at Into the Light said: “We couldn’t be more excited to welcome Louise and Susie to the team. Having worked with Lou for five years previously, I’ve seen first-hand the depth of her expertise and strategic thinking.”
“Susie brings experience from some well-respected design agencies and will strengthen our creative department in this busy growth period,” he added.



