Italian pizza brand Crosta Mollica has unveiled a new pop-up pizzeria, which will land in London this month.
‘Il Leopardo’ will open in Shoreditch on 16 and 17 May, serving pizzas for £2.50. Named after the brand’s new leopard icon, the restaurant is inspired by Italy’s fashion.
Visitors will be able to customise their pizza base with a variety of toppings including mushrooms, prosciutto crudo, parmesan and nduja.
All proceeds from the pop-up will be donated to Emergency UK, the Italian food brand’s charity partner.
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“Italians have spent centuries perfecting the art of pizza, a culinary tradition that deserves the utmost respect,” said Dean Lavender, marketing director at Crosta Mollica.
“With the introduction of our pop-up pizzeria, we aim to bring Crosta Mollica’s Italian heritage and commitment to craftsmanship to life in a way that reflects our brand’s evolution.”
However, there is a catch, and customers who opt for an unauthentic Italian pizza topping, such as pineapple, will be listed on the Muro della Vergogna (the pizza wall of shame).
A pizza sommelier will be on hand to help guests who don’t know what to pick. Customers will also be able to purchase gelato from the brand’s Tartufi Gelato range.
