Kit Studio has launched the brand and social identity for Raise the Roof, an event series founded to showcase new talent in the UK and Ireland music scene.

Created in partnership with the end youth homelessness charity, Centrepoint, the event will donate 100% of its profits to the charity.

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Creative for the gig will run across social media, online channels, ticketing websites and out-of-home.

“Raise the Roof is about good vibes and great music, and itʼs also about making a difference. We wanted the brand to reflect that energy and purpose,” said Chris Bounds, creative partner at Kit Studio.

“Knowing that every ticket helps Centrepoint UK support young people facing homelessness, made this project especially meaningful for us.”