Luxury makeup brand Charlotte Tilbury has collaborated with the open-world role-playing game Genshin Impact.

The partnership is the game’s first international collaboration with a luxury beauty company.

As part of the collaboration, the pair launches two co-branded beauty boxes and collectables inspired by one of the characters in the game, Mona Megistus, the Astrologist.

“Darlings, I am beyond excited to reveal my very first gaming partnership with Genshin Impact,” said Tilbury.

“Together, we have united our worlds to create a collection that celebrates exploration, magic and empowerment. At Charlotte Tilbury, we are known for pushing boundaries and doing the Unexpected, because the unexpected is where true innovation lies.”

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The beauty boxes, Charlotte Tilbury X Genshin Impact Starfell Treasure Box and the Charlotte Tilbury X Genshin Impact Starry Miracle Box, contain a selection of skincare, makeup and branded merchandise.

Brand specialist, Miai+, organised the partnership.

“Gaming, like makeup, is a form of artistic expression, where creativity, community, fun and freedom comes together,” she added.

The collaboration was available across 35 regions from 30 April.

Louis Rickard, partnership manager at Miai+, said: “This partnership between Charlotte Tilbury and Genshin Impact is a perfect example of how beauty and gaming can collide in a fresh, exciting, and authentic way.”

“At Miai+, we’re proud to bring together two powerhouse brands to create an experience that speaks to fans across both worlds.”