High street restaurant chain Prezzo is set to re-brand to ‘Prezzo Italian’ as it looks to re-invigorate its commercial identity in celebration of its 25th anniversary.
Unveiled today (1 May), the move is intended to cement the brand’s ambition to be known as the ‘Home of Italian Classics’, spearheaded by a “refreshed and revitalised” food and drink menu.
Customers will be able to see the new identity’s inauguration today at the restaurant chain’s Kensington High Street location in London, with a further four venues to receive a similar makeover in the coming weeks.
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“This new chapter is about more than just a new name and design, it represents an important and pivotal milestone in our journey to make Prezzo Italian the standout choice for your go-to Italian meal,” said James Brown, CEO of Prezzo Italian.
“With this relaunch, we want to build on the success of the past 25 years, ensure we continue to deliver an outstanding guest experience for many more years to come, and reaffirm our position in the market as the ‘Home of the Italian Classics’.”
According to the brand, the new strategy will aim to establish a differentiated position in the UK restaurant market for Prezzo Italian, while continuing to deliver its traditional classic Italian proposition.
