Sportscar brand Lotus has named Collaborate Global as its partner at the Goodwood Festival of Speed 2025, which is held in West Sussex in July.
Experiential agency Collaborate Global has been tasked with creating an immersive brand experience for the car firm that showcases the brand’s engineering skills and racing heritage.
“Goodwood Festival of Speed is an important moment on the calendar for Lotus, and we’re excited to attend with Collaborate who will bring our brand to life and celebrate the energy and spirit of Lotus,” said Melanie King, Lotus’s head of global PR.
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Other recent wins for Collaborate Global include sportswear retailer JD, Norton Motorcycles, Kuoni and automotive firm Hispano Suiza.
“As long-time personal and professional Lotus fans and its UK team, we could not be prouder of this partnership. The brand has a unique connection between the car and the driver, and we’re thrilled to be creating an exceptional experience at Goodwood.” said Chris Ambide, chief growth officer at Collaborate Global.
