Mexican beer brand Corona is celebrating its 100th anniversary with a new campaign inviting consumers to live their “beachside”.

Corona highlights 100 years of beach culture in a new brand film, titled ‘This is Living Since 1925’.

The film, devised by creative agency Wieden and Kennedy Amsterdam, depicts a variety of beaches globally and takes the viewer from the origins of beachside gatherings during the bikini era to modern-day surfing and swimming. It also includes a list of 100 of the best beaches globally to visit.

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“For 100 years, Corona has fully embodied the This is Living spirit of the beach lifestyle, inspiring people to disconnect from their everyday routine and reconnect with nature and each other,” said Clarissa Pantoja, global VP of Corona.

“Enjoyed by millions around the world today and still growing, Corona will always remain unwavering in its commitment to the beach. This anniversary is not just a celebration of our legacy, but also a call for everyone to embrace their best side, the beach side; both now and for the next 100 years to follow.”

Additionally, the drinks brand has launched a competition to win a trip to the beaches featured in the guide. It is open to anyone of legal drinking age and consumers can enter by purchasing a special edition 100 anniversary pack and scanning the QR Code. Other prizes include Corona merchandise, coolers, towels and digital vouchers.

The marketing drive will also run across digital, trade and out-of-home assets. Corona has also signed multi-year sponsorship of an annual concert at Copacabana Beach in Rio De Janeiro.