Postal service Royal Mail has tasked marketing agency SocialChain with delivering a social-first strategy for the brand.
The agency ran an audit of Royal Mail’s social media channels, focusing on improving its performance and setting a long-term growth plan.
As part of the new strategy, the agency has crafted an influencer activation campaign, titled ‘Send It Your Way’, for the firm.
Rachel Levy, director of marketing and digital at Royal Mail said: “SocialChain really stood out to us due to their proven expertise in delivering strategic and impactful, social-first behaviour change campaigns.”
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“Their innovative approach, deep understanding of our audience, and ability to seamlessly integrate influencer activity made them the ideal partner for this project. We’re excited to continue our partnership and refresh our social channels to really showcase the full range of Royal Mail’s services in a way that truly resonates with our customers,” she added.
The first phase of the new marketing drive includes recruiting marketplace creators, small business owners and parent-owned businesses to “bring the campaign to life” on TikTok.
It aims to encourage the public to use the Royal Mail’s out-of-home parcel services, including lockers, post-boxes and Collect+ stores by showcasing how convenient they are.
“This is a great partnership for us,” said Jacinta Faul, CEO at SocialChain.
“By leveraging trusted content creators who resonate with Royal Mail’s target audience, we create authentic and engaging content that highlights the convenience and innovation of Royal Mail’s new services.”
