Data and insights platform Pearlfinders has been acquired by The Ingenuity Group, for an undisclosed figure.

Denese Colbourne, the platform’s co-founder and CEO will remain in her current role and the business will continue to operate as its own brand.

Pearlfinders was founded in 2003 and its clients include marketing agencies, HR departments, sports teams and UK non-profits.

“The Ingenuity Group provides Pearlfinders with a fantastic opportunity to reach new heights,” said Colbourne.

“We both understand the brand and agency worlds very well and the clear benefits for clients of making the best thinking, intelligence, and growth products and services available to them.”

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She added: “My team and I are extremely excited by this new chapter, and we look forward to working with the impressive group that Chris Kemp is creating.”

The Ingenuity Group was founded in 2005 by Chris Kemp, who said: “Data and insights have always been incredibly important to Ingenuity and the other businesses within the group, now so more than ever.

“And the ever-evolving marketing landscape means we’re always looking at new ways to build out our capabilities in response to clients’ needs.”

Image: Chris Kemp and Denese Colbourne