Fundraising platform Big Give has unveiled the visual identity for its new event, Earth Raise Live.
The identity was crafted by communications agency Krow Group.
The agency also devised a short film for the platform, which will run across social media channels including X, Meta, LinkedIn and YouTube
Earth Raise Live was created in collaboration with Environmental Funders Network, WaterBear and Southwind Blows and will be held on World Earth Day 2026.
Running alongside the event will be a weeklong fundraising campaign where people can choose an environmental charity to donate to via Big Give and everything donated will be doubled.
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Blake Armstrong, managing director of Krow Group, said: “Krow Group is all about making big positive impacts on the world, so we were naturally overjoyed to work with Big Give on the launch of Earth Raise Live. Helping to shape and launch a major UK environmental charity event is a huge opportunity — and one we feel privileged to support.
“Working on this initiative has been a really important one for the team, bringing together environmental charities and creative voices to raise vital funds and awareness.”
Alex Day, managing director at Big Give adds: “We’ve seen what’s possible when we come together. Since launching our green campaign in 2021, we’ve raised over £15 million for hundreds of environmental charities and we’re aiming to raise a further £8 million through our 2025 campaign.
“Just as Comic Relief has mobilised millions to tackle poverty, and Children in Need has transformed lives for under-18s, it’s time for the environment to have a mass movement of its own. The urgency of the climate crisis demands it.”
