Media organisation for LGBTQIA+ women and non-binary people Diva Magazine, has launched a campaign to celebrate Lesbian Visibility Week.
Devised by creative agency Grey London, the marketing drive titled ‘It’s a Family thing’ celebrates diverse families.
The creative targets communities across London and Edinburgh and aims to “bridge the gap” between queer and non-queer families.
Nancy Kelley, executive director, Diva Magazine said: “Following successful campaigns over the last couple of years, we’re thrilled to be working with Grey London again.
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“This year’s brilliant campaign gives us a platform to celebrate rainbow families in a way that is full of love and laughter, as well as inviting everyone to partake in Lesbian Visibility Week”.
Bee Pahnke, head of voice and creative director, Grey London said: “We’re incredibly proud to have partnered with DIVA Magazine on this campaign. It’s a topic that resonates with many of us at Grey.
“Led by a small (but mighty!) crew of queer women and non-binary folks, embraced by the entire design department and supported by the agency at large, this work is a testament to our own kind of rainbow family. You can feel the love, joy and diversity in every single piece of work”.
