Fast-moving consumer goods firm Ramona’s has unveiled a new campaign to celebrate the release of its new dip range.

The hero spot stars Ramona’s founder, Ramona Hazan, floating along the River Thames while dipping crisps in a hot tub.

The work is the first campaign to launch since it appointed Atomic London’s social creator agency, Supernova as its social and digital agency of record.

Andrew Dobson, head of sales and marketing at Ramona’s, said: “We’ve built an incredibly loyal fanbase thanks to our great products, and now we’re bringing them with us into this exciting new chapter.

“World’s Best Dip! celebrates that energy and love, and gives people a chance to become part of our brand in a way that’s creative, fun and completely their own. We’re thrilled to be working with Supernova to help us build momentum as we grow the brand, engage our community and launch the new range with impact.”

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As part of the campaign, creators such as @Shardclimber, @Bgirl_solid and @Kitbelofsky will show off the “weirdest” ways they can think of to enjoy a dip, including jumping off a building.

Fans of the brand can also get involved by posting their favourite dipping moments on TikTok and Instagram using the hashtag #WorldsBestDip.

The marketing drive aims to grow the company’s brand awareness and market share.

Tom Sneddon, managing partner at Supernova, added: “Gone are the days of top-down brand storytelling. People want content that surprises them, and invites them in.”

”With this campaign, we’re not just asking fans to take part in a competition, we’re handing them the mic and building a movement together. It’s more than just a moment, it’s a long-term platform powered by community,” he added.