Creative agency M+C Saatchi Group UK has named Amaya Alvarez as the new managing director of M+C Saatchi Talk.

In her new role, Alvarez will be responsible for leading the agency’s team and overseeing its growth and direction.

She will report to Laura Coller, UK CEO, M+C Saatchi Sport & Entertainment and M+C Saatchi Talk.

Alvarez said: “My reputation is founded on solving brand problems through impactful, bold, culturally connected creative work that wins fans. Joining M+C Saatchi, a creative-first agency with Cultural Power at the heart of its proposition, feels like a homecoming.”

“Talk was one of the original disruptors in beauty and lifestyle comms, and disruption runs through its DNA. There is enormous potential for pushing boundaries for our existing and future clients, and I can’t wait to get started,” she added.

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Alvarez joins M+C Saatchi Talk from global communication agency Burson, where she was senior director and P&G brand and culture lead.

She has also held positions at Hill and Knowlton, Grayling Brands, Fleishman Hillard, Smart Communicate, and Cirkle PR.

During her career Alvarez has created campaigns for brands such as P&G, Diageo, Pernod Ricard, Nestle and Bosch.

Jo Bacon, group CEO, M+C Saatchi Group UK, said, “Amaya Alvarez is a true force, a leader whose career has been all about making culture move. She’s got serious chops in PR, social, and influencer marketing, plus that rare mix of sharp strategy and bold creativity.

“She’s exactly who we need to lead M+C Saatchi Talk into what’s next. With her at the helm, we’re doubling down on building real Cultural Power for our clients — the kind that shows up, stands out, and drives results.”