Cash management platform Insignis has unveiled its first multi-channel campaign, showcasing why people should avoid hoarding cash.

The campaign ‘Don’t sit on it, Insignis it’ was devised by creative agency Uncharted.

Each execution brings to life the campaign’s concept by featuring a dangerous chair, with spikes, teeth or a snake. It targets those with more than £100,000 in cash savings.

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“This campaign is about showing the cost of doing nothing in the most visceral way we could,” says Abba Newbery, chief marketing officer at Insignis.

“For an advised client or a finance director holding £750k in cash, the potential missed opportunity is real. That could be a new agency hire, a not-for-profit community project, seven days of word-class recording studio time. The potential to gain over £32,000 of projected interest in one year by accessing more competitive rates is just an unignorable amount of money.”

The work will run across press, digital channels, out-of-home and direct mail, with live activations running throughout 2025.

The marketing drive is the start of a brand refresh, developed with Uncharted. The refresh will see the brand drop Cash from its name.

Laura Jordan Bambach, chief creative officer at Uncharted, added: “We’ve evolved the brand and created a distinctive brand platform that influences how Insignis shows up everywhere, now and in the future.”