Climate movement ‘I came by train’ has unveiled a new campaign to encourage festival goers to take the train to Glastonbury this year.
The marketing drive, which is supported by Trainline, hopes to reduce the environmental impact of festival travel by promoting rail as the more sustainable alternative.
It will feature multiple artists who are performing at Glastonbury, including UK Eurovision star Sam Ryder, British singer songwriter Self Esteem and singer Greentea Peng.
Sam Ryder said:” So stoked to get the train to Glastonbury with my band and crew this year as part of the I came by train project climate movement. We are gonna be playing Uno and just generally being smug on the train while saving the planet.”
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A total of twenty artists have pledged to travel by train to reduce their environmental impact.
This work is part of its efforts to reduce the UK’s Carbon dioxide equivalent (CO2e) emissions by 8 million metric tonnes by 2035.
According to ‘I came by train’ the last week of June 2024 saw an 225% increase in train travel to stations near Glastonbury Festival including Castle Cary, Frome and Taunton.
Natalie Marques, sustainability head for I came by train said, “We know that Glastonbury and music festivals are a huge part of the UK’s cultural fabric — and by choosing to come by train, fans can take pride in making a real difference.
“This campaign is about turning good intentions into easy actions for the benefit of the planet. Every train journey is a step toward a more sustainable festival experience — and we’re excited to see artists and fans come together to make that happen.”
