Fundraising platform JustGiving has unveiled a new campaign to appeal to younger audiences.

Devised by London-based creative Good Agency, the work, titled ‘It Just Got Real’, features three real fundraisers, called Freya, Javeno and Matthew.

The creative shows the three campaigners going about their daily lives before it cuts to show them raising money for their respective causes. Freya champions immigration detainees by running as a human disco ball, Javeno boxes to show his support for mental health and Matthew plays the drums with his new bionic arm, which was crowdfunded.

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It will run across digital, social media and out-of-home and was developed in collaboration with media planning and buying agency MI Media and media agency Brainlabs.

Jo Ratcliffe, creative director at Good, said: “This campaign is an exciting evolution for JustGiving. Speaking to a younger generation of fundraisers, it centres on the truth that when you set up a JustGiving page and the donations start rolling in, you’re fully committed. The cause that you care about is in motion and the idea in your head just got real.”

Stacey Buckingham, marketing director at JustGiving, said: “We’re thrilled to launch our new campaign that we’ve developed with Good, MI Media and Brainlabs.”

“This campaign brings our brand closer to customers than ever before by delivering a powerful message that celebrates the amazing achievements of millions of fundraisers on JustGiving.”