Student-focused digital discount platform Unidays has become the National Football League’s (NFL) “Official Student Partner of Choice” for the UK and Ireland, as it looks to grow its European audience.
Set to launch later this month, the collaboration will mark the American Football body’s first and only student partnership, offering Unidays’ 3 million-strong student members exclusive NFL deals and experiences.
The move will aim to help the NFL grow the presence and the appeal of American Football within a receptive UK and Irish fanbase, with the NFL returning to London for three regular season international games in 2025, as well as a first-ever Dublin fixture.
“We are absolutely thrilled to be partnering with the NFL. The NFL’s growth in popularity across the world is extraordinary and students are increasingly passionate fans,” Unidays chief strategy officer, Alex Gallagher said.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
“This new marketing partnership gives our millions of U.K. and Ireland student members an opportunity to indulge their growing love for the NFL through a range of exclusive deals and experiences, making it easier than ever for them to enjoy this sporting spectacle.”
The variety of NFL-themed deals available to Unidays’ users will cover a range of different sectors including fashion, food and streaming services. It will also give fans the chance to win tickets to the 2025 and 2026 NFL London games.
NFL UK and Ireland GM, Henry Hodgson added: “We are excited to partner with Unidays to bring the NFL closer to students. The NFL’s fanbase continues to grow among young people in the UK and Ireland, and this collaboration allows us to engage with that younger audience.
“This marketing partnership with Unidays will make it easier than ever for students to be part of the action.”
