Sportswear brand and retailer Castore has been named England Rugby’s new official ‘Technical Kit Partner’, ahead of the Women’s World Cup later this year.

The move will see the British firm take over as the lead kit sponsor for both the England men’s and women’s rugby union sides, as the nation prepares to host the Women’s World Cup from 22 August to 27 September.

According to both parties, Castore has signed a “multi-year, long-term contract” that will see it deliver all technical playing kit, training and travel wear across all England rugby teams.

“We’re really pleased to be announcing our partnership with Castore, a brand born in the North West of England by entrepreneurs Tom and Phil Beahon. Castore will kit out players and fans alike in our iconic England shirt,” said Bill Sweeney, CEO of Rugby Football Union.

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“We look forward to working with Castore over the coming years and welcome them to the England Rugby family as a much-valued partner.”

This big-name acquisition continues Castore’s expansion into the rugby union space. The brand already provides kits for numerous top-level clubs, including Bath, Harlequins and Saracens.

Castore co-CEO, Tom Beahon said: “Partnering with England Rugby is a landmark moment for Castore and one that we’re exceptionally proud to celebrate. As a British brand, this collaboration with the national teams, especially on St George’s Day, feels particularly special.”

“This partnership reflects our commitment to English rugby, as we continue investing in a sport that we see a bright future for. These national teams embody our core value of Better Never Stops, focused on continuous improvements, and we’re proud to stand beside them as they chase greatness and inspire fans across the country,” he added.