The England and Wales Cricket Board has released a new campaign starring cricket legend Andrew ‘Freddie’ Flintoff.

Devised by Miroma Group’s The Multiple Agency, the ad shows off the sport’s latest kit and aims to showcase the “sense of pride, power and belonging” that comes with wearing the attire.

Titled ‘A call to All’, the marketing drive aims to celebrate cricket at all levels, from grassroots to professional.

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The creative features images of men, women and children wearing the shirt.

Matt Farnworth, head of creative strategy at Multiple, said: “There’s nothing quite like putting on the England shirt. It’s not just for the players to wear, it unites and belongs to everyone who loves the game. We wanted this campaign to reflect that shared pride and show how cricket has the power to bring people together, whoever they are or wherever they come from.”

“Freddie is synonymous with English cricket and has done a lot to champion the sport across the board so was the perfect person to partner with as the new shirt design is released,” he added.