Japanese car manufacturer Toyota has announced a new, multi-year partnership with the England and Wales Cricket Board (ECB), to become its principal partner.

The move will see Toyota’s branding displayed as the front-of-shirt sponsor on the England men’s, women’s and disability team kits, as well as high-impact touchpoints during all home international fixtures.

The car brand will now support a range of initiatives to grow the sport across England and Wales, which will include the launch of the ‘Good For Cricket’ prize draw, offering more than £200,000 to support grassroots clubs in their fundraising efforts.

“By deepening our partnership with the ECB… we can help support and inspire both the current and next generation of players, volunteers and fans who make cricket happen,” said Scott Thompson, Toyota president and MD.

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“At Toyota, mobility is at the heart of everything we do and through these initiatives, we’re helping more people enjoy cricket, be active and connect through sport.”

The partnership will also see Toyota become the first ever ‘Official Champion Partner of Disability Cricket and the Disability Premier League’,  working to continue the development and improvement of the England Disability teams.

ECB chief commercial and global growth officer, Tony Singh added: “We’re delighted to now announce Toyota as our new Principal Partner.

“Toyota will bring its global might to support so many areas of our sport in England and Wales, from the top to the bottom of the game. They have hit the ground running in this respect, with their involvement in grassroots initiatives in recent weeks.”