Cornish fashion brand Seasalt has named Liverpool-based digital agency Hello Earth to handle its new campaign work.

The agency will deliver a creative audit for the firm, as well as a full strategy that will drive the brand’s digital marketing activities.

As part of the creative project, Hello Earth will launch a suite of static and video assets on 30 April.

Stephanie Fisher, founder and MD of Hello Earth, said: “Seasalt has become one of the UK’s most loved fashion brands and much of that success is built on its Cornish heritage and unwavering passion for its people and stories.”

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“Our primary aim is to help communicate those inspirations and to really showcase the label in all its beauty, whilst also delivering strategic insights that will deliver real results,” she added.

Another element of the pair’s partnership will be a reporting phase that will aim to improve Seasalt’s full funnel approach.

Rosie Freeland, paid social marketing manager at Seasalt Cornwall, said: “We like to collaborate with partners who appreciate and respect what we stand for. Our place in Cornwall, and how that translates into our collections, runs to the heart of our business.

“It was obvious Hello Earth understood that, and we are looking forward to working together.”