Luxury department store Harvey Nichols has unveiled its “bold” Summer 2025 campaign, which celebrates movement and expression.

Titled ‘Staying in Step’, the work aims to engage with the retailer’s consumer base with a tailored media strategy and builds upon its creative platform, released earlier this year.

‘Staying in Step’ was shot on the streets of London to capture the city’s “energy” and “atmosphere”.

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“Summer 25 is all about setting the pace, capturing the energy of the season through bold style, creativity, and a strong sense of individuality,” said Kate Phelan, creative director at Harvey Nichols.

“With our Summer 25 edit, we’re not just showcasing the best of the season’s fashion, we’re creating a mood, a moment, and a point of view that feels right for now.”

The campaign will feature out-of-home placements across London, in areas such as Shoreditch and Notting Hill.