Creative agency Grey London has appointed Conrad Persons (right) as its new chief executive officer (CEO), promoting him from his previous role as president.
Having first joined the agency in 2023, Persons will continue to report into Grey’s global CEO Laura Maness (left), and will work alongside its executive leadership team, which includes MD Jonny Tennant-Price and chief strategy officer Tarek Sioufi.
Persons joined Grey London from parent firm WPP, where he worked as a global strategist for two years. The US native previously spent time at the New York offices of Ogilvy and Clear M&C Saatchi.
“After a genuinely exciting start at Grey, I’m thrilled to step into this role,” he said.
”I came here for the heritage, stayed for the talent, and am constantly inspired by our unique ability to blend independent thinking with global capability.”
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He added: “We’ve built real momentum, and I’m energised to keep pushing boundaries, growing the agency, and delivering famously effective work for our clients.”
In his new role, Persons will also act in an executive sponsorship capacity for Grey across the EMEA regions, in a bid to “help facilitate greater cross-studio collaboration.”
Maness said: “Conrad is a unique blend of strategic thinker, entrepreneurial spirit and insightful storyteller, precisely the multifaceted leader the current landscape demands.
“Since day one, he has amplified Grey London’s inherent strengths: the agility of an independent agency combined with the expansive reach of a global network. Conrad’s proven ability to translate vision into tangible results is already redefining what Grey London can achieve.”
