Watch: Alexa Chung lists her clothes on Vinted to launch new collab

Second-hand marketplace Vinted has partnered with British fashion designer Alexa Chung to sell pieces from her wardrobe.
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Second-hand marketplace Vinted has partnered with British fashion designer Alexa Chung to sell pieces from her wardrobe.

The collaboration will be available to Vinted members in the UK from 4 May.

Chung’s wardrobe features items from luxury and designer brands such as Prada, JW Anderson, Magda Butrym and Galvan London.

Of particular interest to fashion enthusiasts will be an embroidered bralette from fashion house Miu Miu and a 1930s coral silk vintage number, worn by Chung at Paris Fashion Week.


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“The Dries Van Noten silver trainers are very hard to say goodbye to, as are the Saint Laurent patent black flats, which go with so many different things. I’m also selling a pink Gucci bag, which I already slightly regret,” she said.

“But I am doing the clear out with Vinted because my style is evolving. These items carry so many memories and we had great times together, but now it is time to kiss them goodbye and the idea that they can live on in someone else’s wardrobe and be new again to them is very appealing.”

A second drop featuring brands such as Dior and Loewe will occur in June 2025.

Adam Jay, CEO of Vinted Marketplace, said: “Alexa Chung is a global style icon, and we are super excited to be partnering with her.”

“Vinted members will be able to see her fabulous wardrobe and have the opportunity to buy from it. At Vinted, we love to connect our community with unique luxury pieces that have a backstory, making them accessible and affordable to all.”

All proceeds will be donated to the charity Endometriosis UK.

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Watch: Alexa Chung lists her clothes on Vinted to launch new collab

Second-hand marketplace Vinted has partnered with British fashion designer Alexa Chung to sell pieces from her wardrobe.

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Second-hand marketplace Vinted has partnered with British fashion designer Alexa Chung to sell pieces from her wardrobe.

The collaboration will be available to Vinted members in the UK from 4 May.

Chung’s wardrobe features items from luxury and designer brands such as Prada, JW Anderson, Magda Butrym and Galvan London.

Of particular interest to fashion enthusiasts will be an embroidered bralette from fashion house Miu Miu and a 1930s coral silk vintage number, worn by Chung at Paris Fashion Week.


Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning


“The Dries Van Noten silver trainers are very hard to say goodbye to, as are the Saint Laurent patent black flats, which go with so many different things. I’m also selling a pink Gucci bag, which I already slightly regret,” she said.

“But I am doing the clear out with Vinted because my style is evolving. These items carry so many memories and we had great times together, but now it is time to kiss them goodbye and the idea that they can live on in someone else’s wardrobe and be new again to them is very appealing.”

A second drop featuring brands such as Dior and Loewe will occur in June 2025.

Adam Jay, CEO of Vinted Marketplace, said: “Alexa Chung is a global style icon, and we are super excited to be partnering with her.”

“Vinted members will be able to see her fabulous wardrobe and have the opportunity to buy from it. At Vinted, we love to connect our community with unique luxury pieces that have a backstory, making them accessible and affordable to all.”

All proceeds will be donated to the charity Endometriosis UK.

AgenciesBrandsCreative and CampaignsNews

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