Single malt scotch whisky Highland Park has launched a campaign inspired by the Orkney provenance” that makes the distillery “different by nature”.
The brand, which was founded in Kirkwall in 1798, has partnered with creative agency MA+Group, under the guidance of creative director Adam Welch.
The marketing drive features a cast of real-life Orkney “local legends” who “represent the brand’s uniquely different approach to whisky making”, said the firm.
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Shot in Orkney by photographer Tom Johnson, and accompanied by a film directed by Sam Johnson, the campaign follows locals across key landmarks in the Scottish archipelago.
Among the residents included in the campaign is grandmother Phylida Wright (above) who has lived in Orkney for over 50 years.
Scenes include shots from the Highland Park distillery itself and the heather-strewn landscape of Hobbister Moor, where the brand sources the heather-infused peat that gives Highland Park whisky its distinctive hint of aromatic smoke.
Paul Condron, Highland Park brand director, said: “Highland Park has always been an incredibly special whisky, but Orkney is what makes it special.”
“In this campaign, we’re paying tribute to our Orkney roots, but also setting a tone for the future, embracing the very real charm and originality of the place we are lucky enough to call home,” he said.
The ads and new packaging are being rolled out globally this month.
