Journey Further has announced its expanded partnership with Virgin Experience Days, to “supercharge paid and organic efforts across US and UK markets”.

The global performance marketing agency hopes to build on its existing relationship with Virgin Experience Days and will lead comprehensive search marketing initiatives; including paid search, SEO and content strategy.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

The firm said it plans to leverage its proprietary technology and audience-centric approach “to drive efficient, scalable growth for Virgin Experience’s portfolio of unforgettable experiences and adventures in an increasingly competitive market”.

Noel Eves, CMO at Virgin Experience Days said: “We first partnered with Journey Further in 2024 and they have delivered a major step change in our digital marketing performance culminating in exceptional business results during our critical peak gifting season.”

“I have been incredibly impressed by the energy, pace and data focus of their team and culture. They have also delivered on our strategic goals – in particular strategic growth in the US market and significant outperformance in the use of video content,” he added.

According to Journey Further it has achieved 15% “better search visibility for Virgin Experience Days”, than its competitors, while spending less, “thanks to smarter optimisation and account restructuring”.

“We are incredibly honoured to expand our partnership with Virgin Experience, helping them inspire people worldwide to live life to the fullest through extraordinary experiences,” said Duncan Smith, global chief product officer at Journey Further.

“By combining our proprietary technology with leading channel expertise that goes well beyond the usual limits of performance media, we’re committed to connecting more people with unforgettable moments across the globe.”