Distiller The Botanist gin has unveiled a new brand identity, aimed at tapping into a growing desire from consumers to “celebrate the moment”.

Devised by creative agency The Elephant Room, the rebrand will also include a new brand platform, titled ‘All We Need Is Now’, and a global campaign.

The marketing drive, photographed by Charlie McKay and Rob Lawson, is made up of a series of moments featuring everything from relaxed at-home drinking to “higher energy social occasions”.

Gareth Brown, global marketing director of The Botanist gin said: “This repositioning marks an exciting new chapter for The Botanist as we look to capture the attention of a global audience. We’re not just refreshing our look; we’re evolving to meet the desires of modern luxury consumers who seek authentic moments and are intentional how they live.”

“By tapping into the ‘All We Need Is Now’ mindset, we aim to elevate The Botanist experience and solidify our position as a leading super-premium gin worldwide,” he added.

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The refresh was inspired by the “wild beauty of Islay”, the Scottish isle where the brand is based. Its new colour palette reflects Hebridean sunsets, botanicals and Islay’s biodiversity.

As part of the rebrand, the distiller has developed a custom font, The Botanist Infra.

Dan Saxby, managing director at The Elephant Room added: “This rebranding is more than a visual refresh; it’s a fundamental shift in perspective,” said Dan Saxby, managing director at The Elephant Room.

“We’re tapping into a powerful desire among modern luxury audiences for intentional living and genuine connection, a move away from overconsumption towards a sense of enoughness.”

The rebrand follows a five-way competitive pitch.