British sportswear brand Castore has partnered with creative agency Brothers & Sisters Sports Club following a competitive pitch.

As part of the partnership, the creative agency will be expected to increase Castore’s brand recognition. The win comes a few months after the specialist division was launched by Brothers & Sisters.

Steph Hobart, managing director, Brothers & Sisters Sports Club, said: “Castore is on a mission to be the best, and with insatiable energy and ambition.

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“Brothers & Sisters Sports Club was created for challenges like this. It’s an amazing time to partner with Castore and help unlock the potential in their brand using our creative and AI skills.”

Kev McFadyen, chief marketing officer, Castore, added: “Castore’s rapid rise has been driven in part by our partnerships with some of the world’s most iconic teams and athletes – and we take great pride in seeing them wear the Wings on their chest.

“Brothers & Sisters understood the power of these partnerships from the outset, and impressed us with a creative idea that is emotive, simple and beautifully executed through AI.”