Accounting software brand Intuit Quickbooks has enlisted West Ham United stars Jarrod Bowen, Alphonse Areola and Aaron Wan-Bissaka for a new business-focused campaign.

Developed in partnership with creative agency FCB London, ‘Power Your Possible’ sees the launch of six hero films that feature real-life business owners who have used the platform to “power their success”.

In one film, two young football bloggers are shown trying and failing to upload a social media post. As one of the bloggers throws a football in frustration, the pair are transported to a professional live interview with the West Ham trio.

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“Our users are business visionaries driven by ambition,” says Michael Benjamin, EMEA director of marketing at Intuit QuickBooks. “The ‘Power Your Possible’ campaign helps showcase the remarkable stories from real businesses and accountants across the UK that have realised their visions with a little help from the Intuit QuickBooks AI-powered platform.”

While in another ad, ‘Utter Waffle’, we see a bored-looking couple running a mobile waffle truck. As the man pours waffle batter into an iron and the woman types into a calculator, the two are suddenly in a trendy brick-and-mortar restaurant serving up gourmet waffles.

“‘Power Your Possible’ is all about attitude,” says Ben Perez Usher, Creative Director at FCB London. “You start a business for a reason, and we wanted to show that if you use Intuit QuickBooks, you’ll get to whatever your possible is, quicker.”