Fintech company Revolut has unveiled the world’s largest Revolut card during the half-time show at the Manchester City Women Vs Chelsea FC Women’s game.
As part of the reveal, one football fan would be awarded a selection of prizes, that included an exclusive training session, a signed shirt and £1000.
Supported by youth marketing agency Seed, the activation including a fan engagement programme that saw brand ambassadors encouraging fans to sign up to the fintech firm through cards preloaded with £20.
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Deborah Wajsbrot, head of growth – strategic partnerships and sponsorships at Revolut, said: “Our partnership with Manchester City Women is about creating more opportunities to grow women’s football in Manchester and beyond. The fans are at the heart of the game, and our takeover at the Etihad Stadium, in collaboration with Seed, celebrates their passion by offering once-in-a-lifetime prizes and creating excitement throughout the stadium.”
Manchester City scratch cards were handed out by the brand, giving consumers the opportunity to win tickets to a future Man City’s Women’s game.
Seed’s client services director, Sarah Porter, added: “We’re all about creating opportunities for fans to engage with the brand in meaningful ways. Our work with Revolut, from the NBA activation to the Etihad Stadium event, allows us to bring something special to the fans – whether it’s interacting with the brand directly or offering unique, once-in-a-lifetime prizes. It’s about creating those memorable moments that leave a lasting impression.”



