Media services agency Nectar360 is celebrating a 20-year partnership with painting and decorating brand Dulux Decorator Centre.

The brand, which has over 230 stores across the UK, joined the Nectar loyalty programme three years after its launch in 2002.

Its customers earn two points for every pound spent.

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“We’re very proud to reach this milestone in our relationship with DDC,” says Amir Rasekh, managing director of Nectar360.

“The programme has evolved alongside Dulux Decorator Centre’s business and the length of the partnership reflects the value that Nectar has been able to provide to their customers.”

“The Nectar programme plays an integral role in providing added value to our customers, alongside the wider benefits an account with Dulux Decorator Centre offers.” added Sarah Atkins, managing director at Dulux Decorator Centre.

“We have evolved the programme over time, developing a greater level of personalisation to reward shopping across our stores, website and with our Account Teams. This has led to an increase in our customers’ engagement with the programme, demonstrating how they value the added benefits Nectar provides.”