Clothing and home retailer Matalan is celebrating the ‘best worst bits’ in its 2025 spring campaign, with the launch of a new campaign rooted in the chaos of family life.

Crafted with creative agency McCann Manchester, the work revolves around two family-focused 30-second spots targeting the brand’s key target demographic with “relatable” spring/summer moments.

The work explores the fun situations that can lead to events going off-plan, from a giant wasp causing havoc at a garden party, to getting lost enroute to a wedding.

Charlotte Dewhurst, director of marketing at Matalan said: “We’re so proud of our everyday family heroes and all the wonderful products that serves them.

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“We’re extremely passionate in continuing our reliability mission to show our customers that we get it and we’ve got you, for all of life’s moments – the good, the bad and the chaotically funny.”

The campaign will run from today (21 March) across TV, radio, out-of-home, digital and in-store activations. Media planning and buying was handled by Havas.

“It’s funny how often in life the worst bits actually turn into the best memories. No one remembers the occasion where everything went as planned,” said Imogen Tazzyman, executive creative director at McCann Manchester.