Surf-inspired clothing brand Quiksilver is celebrating its reputation as one of the go-to brands in the world of board sports enthusiasts with ‘Get it. Now’.
Launched in time for spring, the campaign pays homage to the spirit of action sports, such as surfing, snowboarding, and skateboarding.
Centred around a 90-second film, the campaign features brand ambassadors Olympic gold-medallist surfer Kauli Vaast, X Games multi medallist skier Sammy Carlson, as well as professional surfers Griffin Colapinto, Kanoa Igarashi and Jackson Bunch.
“People discovering Quiksilver in 2025 will know of us for the competitive successes and the adrenaline-inducing performances of our amazing team. And we are that,” Quiksilver GM, Josh February said.
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“But beyond the medals and trophies, Quiksilver is about the spirit of action sports, the shared passion for risk-taking, discovery and life. With this campaign we’re extending an invitation to absolutely everyone to lace up, wax up, paddle out, drop in, pack their bags… whatever it is, just get after it!”
Narrated by snowboarder Todd Richards, the video acts as a deep dive into the world of surfing, snowboarding and skateboarding, and celebrates the dedicated communities that have grown up around those sports.
Creative artistic director Todd Saunders added: “Quik is an institution. An attitude. If you surf, skate or snowboard, you know The Mountain & The Wave, and likely the riders behind it.
“What these guys stand for, ‘Get it. Now.’ aims to capture that spirit that has existed here since ’69. The thing that we all share, unwavering passion and die hard initiative.”
