Women’s shaving brand Wilkinson Sword Intuition has inked a deal to become an official partner of the upcoming 2025 Women’s Rugby World Cup in England.
Staged between 22 August and 27 September, with the final set for Twickenham, the tournament will see an expanded 16-team format for the first time.
The British brand will aim to maximise the partnership across various touchpoints in a bid to reach its target audience of women aged 25-44, a full-funnel digital, social and shopper campaign.
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“We are thrilled to be the official shaving partner of the Women’s Rugby World Cup 2025,” said Jola Maczkiewicz, senior brand manager for Wilkinson Sword Intuition at Edgewell Personal Care.
“This iconic event represents performance at the highest level whilst also celebrating women’ s individualities – which aligns to our brand ethos of providing women with the very best shaving tools, wherever they remove their hair. We look forward to bringing fans closer to the action on the pitch this summer!”
Wilkinson Sword Intuition’s sponsorship of the event, which will involve games being played across the country in Sunderland, Brighton, Bristol, Exeter, Northampton, Manchester, York and London, will also see fans given the opportunity to win tickets to the final.
