Japanese conglomerate Hitachi has unveiled a new brand design that aims to “advance an era of sustainable growth”.

Launching on 1 April, it reflects the company’s transformation to “True One Hitachi”.

As part of the rebrand, the company’s first in 25 years, Hitachi has created an “evolved” logo that has been adopted across its subsidiaries. It has also refreshed its colour scheme, layouts, and imagery.

The conglomerate created a bespoke typeface: Hitachi Sans and added a range of 3D tonal textures that come in two styles; Red and Neutral.

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The brand’s new look follows the appointment of Toshiaki Tokunaga as President and CEO and a new business structure that will leverage the firm’s “strengths” in IT, OT and products.

Tokunaga said: “This new brand design demonstrates Hitachi Group’s determination to unite and challenge itself for a new stage of growth, by leveraging the transformation it has already undergone.

“To achieve sustainable growth and enhance corporate value for Hitachi, we believe it is essential to continuously transform our mindset and work practices by swiftly identifying and adapting to changes in the economy and society. The Hitachi Group, spread across the globe, will come together under a single brand design that symbolises this transformation, to create unique value that only Hitachi can offer while advancing social innovation initiatives.”