Financial firm Starling Bank has parted company with London-based creative agency Wonderhood Studios after a five-year working relationship.
Founded just over a decade ago, the bank appointed Wonderhood Studios on a project basis following a competitive pitch process in September 2019.
The move comes as Starling Bank has initiated a media strategy review following the appointment of new chief marketing officer Michele Rousseau, at the end of last year.
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“We’re incredibly proud of the work we’ve done with Starling over the last five years, helping build a brand that truly connected with its audience,” said Alex Best, Wonderhood Studios founder and CEO.
“Our campaigns have consistently delivered outstanding results; boosting brand awareness by 134%, increasing consideration among the target audience by 330%, and growing market share by 380%. It’s been a fantastic partnership, and we wish them well in their next chapter.”
Having also parted company with media agency Electric Glue last month after a four-year relationship, the bank will now be searching for a fresh agency line-up.



